Key results with Spendesk
End of shared card confusion: no more waiting for a card to be free or reviewing each expense after the fact.
Global spend control: full financial visibility across five international markets.
Robust authorisation controls: a three-level approval process ensures effective oversight.
Faster month-end close: reduced from several days to a single day.
Better employee experience: Apple Pay integration and a mobile-first experience.
95% receipt compliance: complete visibility of all transactions across all locations.
Zero payment failures: reliable operations during travel and client meetings.
About GWI
GWI is a global market intelligence company that helps organisations make smarter decisions using data sourced from real people. Its on-demand platform gathers survey data reflecting the opinions, behaviours and interests of 3 billion people across 50+ countries. GWI has become a trusted reference for sales teams, marketing professionals, advertisers, researchers and decision-makers at customer-focused businesses.
The challenge
Before implementing Spendesk, GWI faced significant challenges managing spend across its international operations. This created friction for both the finance team and employees.
Key challenges
There were very few corporate cards, shared only among senior management.
Receipt collection and reconciliation were done manually across multiple countries.
Employees had to use their personal cards and wait for reimbursement.
There were gaps in authorisation controls and approval processes.
Month-end closes were complex and took several days.
There was no real-time visibility over company spend.
More junior employees bore an unfair burden having to advance expenses from their own pockets.
There was a risk of payment failures during client meetings or entertainment.
Hace cinco años, solo se entregaba un número muy limitado de tarjetas corporativas, en concreto al CEO, al COO y al CFO. A final de mes llegaba el extracto y había que pedir a todo el mundo sus justificantes. Tener que insistir constantemente para recopilar justificantes y revisar pagos alargaba demasiado el proceso y generaba tensión entre Finanzas y el resto de la empresa.
James FranksAntes de Spendesk
Tres tarjetas corporativas compartidas solo por directivos
Recogida manual de justificantes y seguimiento constante
Empleados utilizando tarjetas personales para gastos profesionales
Cierres mensuales de varios días
Sin visibilidad ni control del gasto
Fallos de pago durante reuniones con clientes
Después de Spendesk
Tarjetas individuales para cualquier empleado que las necesite
Captura y tratamiento automatizados de justificantes
Visibilidad y control del gasto en tiempo real
Cierre mensual en un solo día
Plataforma global para todas las ubicaciones
Integración fluida con móvil y Apple Pay
The solution
GWI implemented Spendesk to modernise its spend processes without compromising strong financial control across its global operations.
Features implemented
Physical and virtual cards with granular authorisation controls.
Global platform to support operations across five countries.
Mobile-first experience with Apple Pay integration.
Automated receipt capture via smartphone photo.
Three-level approval matrix, from employee to manager and manager to Finance.
Subscription management for recurring software and tools.
Real-time spend visibility and reporting capabilities.
From disorder to control
The impact was immediate and widespread. Instead of competing for a handful of shared corporate cards or advancing money from their own pockets, teams now had flexible spending capacity with the right level of oversight.
The mobile-first approach eliminated traditional desktop expense management processes and enabled employees to capture receipts instantly and record expenses at any time. This proved especially valuable for a company with international operations and frequent travel like GWI.
Spendesk permite distribuir las tarjetas de forma mucho más amplia, lo que reduce muchísimo la presión, siempre que existan los flujos de autorización adecuados. Al final, se trata de reducir fricciones. Hoy en día necesitas proveedores pensados para un entorno digital, donde las personas puedan simplemente abrir una aplicación en su móvil.
James FranksThe results
Since adopting Spendesk more than five years ago, GWI has significantly streamlined its financial operations:
95% receipt compliance across all transactions and locations.
Faster month-end close: reduced from several days to a single day.
300+ active users in global operations.
Complete approval controls across all spend categories.
Zero payment failures during travel and client meetings.
Seamless international operations across the UK, US, Greece, Czech Republic and Singapore.
Better employee experience thanks to Apple Pay and the mobile app.
Full spend visibility with real-time reporting.
El tiempo es lo más importante que tenemos. Cuando se trata de gastos, todo el mundo quiere un proceso rápido y sencillo. Poder hacerlo desde el móvil lo facilita muchísimo para todos. Nadie quiere entrar en un sistema nuevo desde el portátil y subir una foto de un justificante, porque eso lleva demasiado tiempo.
James FranksWant to strengthen spend control across your business?
Discover how Spendesk can help your international business gain full spend control while empowering distributed teams. Talk to an expert today.
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