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How a global market intelligence company optimised spend management and empowered its teams with Spendesk

When nobody complains about a financial tool, you know it's working.

GWI moved from manual expense management processes and shared corporate cards to an automated spend control system across five countries. The change enabled more agile operations at international scale.

FTES

251+

Customer since

2019

Receipt compliance rate

95%

Process adoption

100%

James Franks, CFO, GWI

Key results with Spendesk

  • End of shared card confusion: no more waiting for a card to be free or reviewing each expense after the fact.

  • Global spend control: full financial visibility across five international markets.

  • Robust authorisation controls: a three-level approval process ensures effective oversight.

  • Faster month-end close: reduced from several days to a single day.

  • Better employee experience: Apple Pay integration and a mobile-first experience.

  • 95% receipt compliance: complete visibility of all transactions across all locations.

  • Zero payment failures: reliable operations during travel and client meetings.

About GWI

GWI is a global market intelligence company that helps organisations make smarter decisions using data sourced from real people. Its on-demand platform gathers survey data reflecting the opinions, behaviours and interests of 3 billion people across 50+ countries. GWI has become a trusted reference for sales teams, marketing professionals, advertisers, researchers and decision-makers at customer-focused businesses.

The challenge

Before implementing Spendesk, GWI faced significant challenges managing spend across its international operations. This created friction for both the finance team and employees.

Key challenges

  • There were very few corporate cards, shared only among senior management.

  • Receipt collection and reconciliation were done manually across multiple countries.

  • Employees had to use their personal cards and wait for reimbursement.

  • There were gaps in authorisation controls and approval processes.

  • Month-end closes were complex and took several days.

  • There was no real-time visibility over company spend.

  • More junior employees bore an unfair burden having to advance expenses from their own pockets.

  • There was a risk of payment failures during client meetings or entertainment.

Hace cinco años, solo se entregaba un número muy limitado de tarjetas corporativas, en concreto al CEO, al COO y al CFO. A final de mes llegaba el extracto y había que pedir a todo el mundo sus justificantes. Tener que insistir constantemente para recopilar justificantes y revisar pagos alargaba demasiado el proceso y generaba tensión entre Finanzas y el resto de la empresa.

James Franks

Antes de Spendesk

Tres tarjetas corporativas compartidas solo por directivos

Recogida manual de justificantes y seguimiento constante

Empleados utilizando tarjetas personales para gastos profesionales

Cierres mensuales de varios días

Sin visibilidad ni control del gasto

Fallos de pago durante reuniones con clientes

Después de Spendesk

Tarjetas individuales para cualquier empleado que las necesite

Captura y tratamiento automatizados de justificantes

Visibilidad y control del gasto en tiempo real

Cierre mensual en un solo día

Plataforma global para todas las ubicaciones

Integración fluida con móvil y Apple Pay

The solution

GWI implemented Spendesk to modernise its spend processes without compromising strong financial control across its global operations.

Features implemented

  • Physical and virtual cards with granular authorisation controls.

  • Global platform to support operations across five countries.

  • Mobile-first experience with Apple Pay integration.

  • Automated receipt capture via smartphone photo.

  • Three-level approval matrix, from employee to manager and manager to Finance.

  • Subscription management for recurring software and tools.

  • Real-time spend visibility and reporting capabilities.

From disorder to control

The impact was immediate and widespread. Instead of competing for a handful of shared corporate cards or advancing money from their own pockets, teams now had flexible spending capacity with the right level of oversight.

The mobile-first approach eliminated traditional desktop expense management processes and enabled employees to capture receipts instantly and record expenses at any time. This proved especially valuable for a company with international operations and frequent travel like GWI.

Spendesk permite distribuir las tarjetas de forma mucho más amplia, lo que reduce muchísimo la presión, siempre que existan los flujos de autorización adecuados. Al final, se trata de reducir fricciones. Hoy en día necesitas proveedores pensados para un entorno digital, donde las personas puedan simplemente abrir una aplicación en su móvil.

James Franks

The results

Since adopting Spendesk more than five years ago, GWI has significantly streamlined its financial operations:

  • 95% receipt compliance across all transactions and locations.

  • Faster month-end close: reduced from several days to a single day.

  • 300+ active users in global operations.

  • Complete approval controls across all spend categories.

  • Zero payment failures during travel and client meetings.

  • Seamless international operations across the UK, US, Greece, Czech Republic and Singapore.

  • Better employee experience thanks to Apple Pay and the mobile app.

  • Full spend visibility with real-time reporting.

El tiempo es lo más importante que tenemos. Cuando se trata de gastos, todo el mundo quiere un proceso rápido y sencillo. Poder hacerlo desde el móvil lo facilita muchísimo para todos. Nadie quiere entrar en un sistema nuevo desde el portátil y subir una foto de un justificante, porque eso lleva demasiado tiempo.

James Franks

Want to strengthen spend control across your business?

Discover how Spendesk can help your international business gain full spend control while empowering distributed teams. Talk to an expert today.

Gwi — FAQ

Spendesk centralizes company spending with virtual and physical cards, per-card budgets, real-time spend controls, and customizable multi-step approval workflows. Spendesk's card controls and automated approvals prevent unauthorized purchases, enforce policy limits, and streamline reconciliation by attaching receipts to transactions in the Spendesk platform.

Spendesk automates expense reporting by capturing receipts via mobile app, matching receipts to card transactions, and generating audit-ready expense reports. Spendesk also digitizes invoice approvals with approval routing and invoice capture, reducing manual entry and enabling faster reconciliation with transaction tagging and accounting exports.

Spendesk provides native integrations and API connectivity for accounting and ERP systems, offering two-way syncing of transactions, automated export of expense reports, and structured data mapping for ledgers. Spendesk's integrations reduce manual bookkeeping by syncing payments, vendor invoices, and reconciled transactions directly into finance systems.

Spendesk delivers centralized dashboards, real-time spend reporting, and project-level budgets that track commitments and actuals. Spendesk's budget controls, spend analytics, and custom reporting enable finance teams to forecast cash flow, enforce departmental limits, and produce actionable reports for month-end closing and stakeholder reviews.

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