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Key results with Spendesk
Duplicate manual work eliminated: the team stopped re-entering the same data across multiple systems.
Approval processes streamlined: automated workflows replaced manual tasks.
Everything made NetSuite-ready: the integration is scheduled for January.
Invoices arrive pre-filled: data is automatically extracted from invoices received by email.
All spend management in one place: expenses, cards and invoices on a single platform.
Apple Pay drove adoption among senior management: a key feature for the executive team.
Spend visibility achieved: with a real-time dashboard and a much clearer overall view.
About Front Row
Front Row is a global ecommerce agency that helps brands grow on Amazon, Walmart and other major ecommerce platforms. With operations in Europe and the United States, it works with both large corporations and mid-market companies looking to optimise their digital presence and accelerate their ecommerce growth.
The challenge
Before implementing Spendesk, Front Row faced a particularly complex spend management situation, made worse by an ongoing three-company merger and fragmented approval processes.
Key challenges
Approval workflows were manual and generated duplicate work.
The accounting team had to re-enter data between approval systems and accounting tools.
There was no unified view of expenses, invoices and cards.
Accounting and payment processes required a great deal of manual work and were very time-consuming.
Real-time spend visibility
Antes, los gastos se gestionaban a través de una herramienta de gestión de proyectos que incluía un flujo de aprobación configurado dentro del sistema. No teníamos una visión clara del conjunto y el equipo contable dedicaba mucho tiempo a tareas manuales. Era un proceso muy poco eficiente.
Nicoletta Hinrichs, Senior Finance ManagerAntes de Spendesk
Flujos de aprobación manuales a través de una herramienta de gestión de proyectos
Introducción duplicada de datos entre varios sistemas
Procesos manuales de contabilidad y pagos
Visibilidad limitada del gasto
Sin una vía clara de integración con NetSuite
Después de Spendesk
Flujos de aprobación y pago automatizados
Una única plataforma para toda la gestión del gasto
Integración con Apple Pay, clave para la adopción por parte de dirección
Exportación directa a NetSuite, prevista para enero
Visibilidad del gasto en tiempo real
The solution
Front Row implemented Spendesk in a phased and strategic way, starting with one of the group's companies and expanding the rollout once all three entities were consolidated.
Features implemented
Expense management with automated approval workflows.
Physical and virtual cards with Apple Pay integration.
Invoice management via email forwarding.
NetSuite integration for seamless accounting export.
Automated receipt capture and processing.
Fortnightly check-in calls to ensure ongoing support.
From fragmented processes to unified management
Front Row took a measured approach, implementing Spendesk first in the smallest entity to avoid rework. This allowed them to fine-tune processes before rolling the solution out across the merged company.
The NetSuite integration was a deciding factor in their choice. Front Row needed a spend management solution that could integrate seamlessly when the time came to take that step.
Apple Pay was also a key factor for internal adoption. The executive team was not willing to give up their previous card solution until Spendesk added this feature, highlighting the importance of agile mobile tools for senior profiles.
La integración con Apple Pay fue fundamental para la adopción por parte del equipo directivo. En cuanto Spendesk lanzó esta funcionalidad, dirección dio el paso y empezó a utilizar la plataforma.
Nicoletta Hinrichs, Senior Finance ManagerThe results
Since implementing Spendesk a year ago, Front Row has successfully consolidated spend management and laid the groundwork for NetSuite integration:
Strong team reception: the solution has been very well received internally.
Successful post-merger integration: spend management was unified across all three companies.
Faster approvals: automated workflows replaced manual processes.
Reduced admin burden: duplicate data entry was eliminated for the accounting team.
Significant time savings: employees always know the status of every expense.
Pre-filled invoices: email forwarding automatically extracts the relevant information.
Greater spend visibility: with a clear dashboard and real-time tracking.
NetSuite-ready: direct export is scheduled for January.
Julian es una persona muy cercana y siempre está de buen humor. En las llamadas quincenales se implica de verdad y trabajar con él resulta muy fácil. Todo el equipo lo conoce, siempre ayuda y responde a los correos con muchísima rapidez. Por lo que sabemos de la integración con NetSuite, todo va a resultar mucho más sencillo para nosotros.
Nicoletta Hinrichs, Senior Finance ManagerWant to optimise your agency's spend management?
Discover how Spendesk can help your business consolidate processes, reduce manual tasks and grow more efficiently. Talk to an expert today.
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